While you can use Creative Commons content for free, you can only do so if you follow specific requirements. Here’s where things get a little tricky, though. In turn, creators get credit for their work, and it can then be shared and used for free. Creative CommonsĬreative Commons is a nonprofit that offers content creators access to free, standardized copyright licenses. Royalty-free music can be used for personal and commercial purposes. However, you do have to pay upfront - but you can then use the song for as long as you want. So, royalty-free background music means you don’t have to make recurring payments on songs (that’s usually taken care of by the organization hosting the music). Royalty-FreeĪ royalty is a payment made every time you use a piece of content. These are the “no strings attached” downloads - you can remix them, share them, and use them repeatedly without worrying about legal or financial problems. Public Domainīecause they aren’t protected by copyright, public domain content is available as free downloads for both personal and commercial purposes. For example, if you needed a specific top 10 hit, you could most likely get it through a Creative Commons license but not for free under public domain. Besides avoiding any legal problems, it’s important to understand licenses so you can quickly (and confidently) decide which one makes the most sense for a project. Let’s dive in! 3 Basic Types of Music Licensesĭifferent music licenses accommodate varying budgets and use cases. Not only did we put together a music licensing guide for beginners, but we also reviewed 50 different music sites and came up with a list of the best places to find background music for video. It’s no use getting a song for “free” only to end up paying a lawyer to defend you in a copyright infringement case.īut Buffer has your back. However, finding the perfect track is only half the battle - the other equally important half is understanding basic music licensing to make sure you’re using the songs and sound effects legally. Choosing music that aligns with your audience and video content is key to engaging new customers and driving lasting brand loyalty. Your background music has a huge impact on how consumers respond, influencing everything from spending behavior to brand perception. With ever-increasing competition amid video marketers to snag consumers’ attention, you need a secret weapon to make your own video marketing stand out. In 2021, 87% of marketers said video content gave them a strong return on investment, skyrocketing from just 33% in 2015.

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